FIM Endurance World Championship
FIM Endurance World Championship

EnglishFrançais日本語Tiếng ViệtไทยBahasa IndonesiaBahasa Melayu

EWC governing body FIM unveils new brand identity

Back to News
EWC governing body FIM unveils new brand identityEWC governing body FIM unveils new brand identity

01 December 2023

Federation Internationale de Motocyclisme, the FIM Endurance World Championship’s governing body, will celebrate its 120th anniversary in 2024 with a new brand identity. 

Unveiled during its General Assembly in Liverpool, Great Britain, today (Friday), FIM’s new corporate look underlines the significance of its latest milestone.

According to motorcycle racing’s rule maker, “the newly designed blue monochrome FIM logo consists of a dynamic slanted three-bold-letters-acronym, more commonly recognised as the FIM. The initial letter ‘F’ is intersected by three horizontal lines, this detailing ends on the left side with a curved silhouette, which resembles the shape of a wing”.

FIM’s new brand identity announcement continued: “Purposely designed, these three wings-shaped lines, also refer to as ‘speed lines’, suggest a feeling of speed, but also portray a clear graphic heritage with the classic FIM emblems of the past.

“Reflecting the many different forms of use in the modern and digital world, the new FIM logos can be used with or without the lower text ‘Federation Internationale de Motocyclisme’, according to each situation”.

Commenting on the new brand identity, FIM President Jorge Viegas said: “The FIM’s brand identity needs to reflect the federation’s drive and desire to embrace and react to the challenges of the fast-paced world of today. Whilst we rightly want to mark and celebrate 120 years of the FIM and the great history that has brought us to this point, equally we need to look ahead too, with this in mind I believe that the new FIM logo captures the perfect mix of heritage and the future. It will be a proud moment seeing it rolled out as of 2024 and beyond.”

The 2024 FIM Endurance World Championship and FIM Endurance World Cup fire into life at Le Mans, France, with the 47th 24 Heures Motos from 18-21 April.


Related News

Related News

23 February 2024

Spanish test signals start of Teamracing85’s EWC bid

Teamracing85 has hit the ground running as it prepares for its maiden FIM Endurance World Cup bid.The French Superstock squad, which is set to contest the three European EWC rounds in 2024, completed two days of testing at Circuit Alcarràs in Spain earlier this week.Covering 250 laps with its Dunlop-equipped Kawasaki ZX-10R, Teamracing85 used the test to work on bike and electronic settings.Teamracing85 has recruited French trio Johann Flammann, Hugo Girardet and Thibaud Schmidt, plus experienced Italian rider Christian Napoli.It will be back in action during the Pre-Test for the 24 Heures Motos at Le Mans from 2-3 April.Photo:

22 February 2024

EWC rider Atsumi secures early Suzuka outing

FIM Endurance World Championship rider Cocoro Atsumi is heading to Suzuka early after he landed a wildcard entry for the All Japan Road Race Championship season opener next month.Suzuka will host Japan’s round of the EWC in July and Atsumi, who was announced as Yoshimura SERT Motul’s reserve rider for the upcoming EWC season, is getting some early practice during the Suzuka 2&4 event from 9-10 March.The 28-year-old will compete in the JSB1000 category aboard a Yoshimura-tuned Suzuki GSX-R1000R. And his domestic series holds special memories for Atsumi, as he explained.“My start [with Yoshimura SERT Motul] was as a reserve rider at the Bol d'Or last season, and it gave me an opportunity of a wildcard entry at the All Japan Road Race Championship and occasions of local tests,” Atsumi said. ‘My understanding of the GSX-R1000R and Bridgestone tyres has been improving and also the teamwork has deepened. I hope to learn a lot from the team and my three strong team-mates this season, which will help me grow as a racing rider. I will do my best to achieve our goal to win each race and to get the EWC champion title. Of course I will standby for [when I am needed to race].”

21 February 2024

Immersive film celebrates 120 years of FIM ahead of 2024 EWC season

Marking its 120th anniversary in 2024, Fédération Internationale de Motocyclisme (FIM) has released a unique film documenting its 12 decades in existence and its ground-breaking advances in the world of motorcycling.They extend far beyond competition into areas as diverse as safety, technology, the environment, sustainability and inclusivity, according to the FIM Endurance World Championship’s governing body.Presented by Swiss actress and model Lauriane Gilliéron who wears period-appropriate clothes in each of the six scenes, FIM 120 Years was premiered at the weekend’s 2024 FIM Commissions Conference in Lyon, France, to rapturous audience applause. Illustrated with superb period photographs and rare vintage video, in a little more than eight minutes it documents 120 of progress, achievements and passion.Click HERE for more information and click HERE to watch FIM 120 Years.

Official Partners
EWC Logo
Designed and developed by 3CODES | Powered by EVENTRACK | © copyright 2024. All rights reserved.