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EWC governing body FIM unveils new brand identity

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EWC governing body FIM unveils new brand identityEWC governing body FIM unveils new brand identity

01 December 2023

Federation Internationale de Motocyclisme, the FIM Endurance World Championship’s governing body, will celebrate its 120th anniversary in 2024 with a new brand identity. 

Unveiled during its General Assembly in Liverpool, Great Britain, today (Friday), FIM’s new corporate look underlines the significance of its latest milestone.

According to motorcycle racing’s rule maker, “the newly designed blue monochrome FIM logo consists of a dynamic slanted three-bold-letters-acronym, more commonly recognised as the FIM. The initial letter ‘F’ is intersected by three horizontal lines, this detailing ends on the left side with a curved silhouette, which resembles the shape of a wing”.

FIM’s new brand identity announcement continued: “Purposely designed, these three wings-shaped lines, also refer to as ‘speed lines’, suggest a feeling of speed, but also portray a clear graphic heritage with the classic FIM emblems of the past.

“Reflecting the many different forms of use in the modern and digital world, the new FIM logos can be used with or without the lower text ‘Federation Internationale de Motocyclisme’, according to each situation”.

Commenting on the new brand identity, FIM President Jorge Viegas said: “The FIM’s brand identity needs to reflect the federation’s drive and desire to embrace and react to the challenges of the fast-paced world of today. Whilst we rightly want to mark and celebrate 120 years of the FIM and the great history that has brought us to this point, equally we need to look ahead too, with this in mind I believe that the new FIM logo captures the perfect mix of heritage and the future. It will be a proud moment seeing it rolled out as of 2024 and beyond.”

The 2024 FIM Endurance World Championship and FIM Endurance World Cup fire into life at Le Mans, France, with the 47th 24 Heures Motos from 18-21 April.

Photo: GOOD-SHOOT.COM

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