RECORD AUDIENCE FOR 2016 EDITION OF 24 HEURES MOTOS

2016-04-21T00:00:00+02:00April 21st, 2016|24 Heures Motos 2016|

With more than 10 million viewers watching Le Mans 24 Heures Motos on Eurosport channels and 72,300 spectators at the Bugatti circuit, the 2016 FIM EWC championship pulled in a record audience for its opening round.

The 39th edition of the 24 Heures Motos was an exceptional race. The 57 competing teams gave a thrilling performance on the track at Le Mans on 9 and 10 April in unpredictable weather conditions, which did not deter the 72,300 spectators on the Bugatti circuit: 4.8% more than in 2015.

Three different manufacturers (Kawasaki, Suzuki and Honda) and tyre makers (Pirelli, Dunlop and Bridgestone) finished on the podium after the first round of the 2016 FIM EWC championship, with a Japanese team pulling off an impressive performance at its maiden 24 Heures Motos attempt.

This year’s race also drew an exceptionally large number of television viewers. More than 14 hours of live coverage were broadcast on Eurosport’s channels across Europe, and nearly 21 hours of live coverage on Eurosport France 1 and 2, drawing 10,200,000 viewers during race week: nearly 21.5% more than 2015.

The FIM EWC championship also sparked record interactions on social media. The FIM EWC Facebook page registered a 95% increase in fan numbers, with the videos posted on Facebook and YouTube getting 420,000 views during race week. A ramped-up Twitter campaign, with more than 250 tweets, gave followers a chance to stay up to date with all the latest developments and high points of the 24 Heures Motos on @FIM_EWC.